'Successful Management in Turbulent Times’ Webinar
Thursday 18th October 12:30-13:30
Business everywhere has become a lot harder in the past few decades. Markets are more competitive, margins are thinner, and human and financial resources are fewer. Unexpected bad news arrives more often. When times get tough, strong leadership can be the difference between success and failure. In this experience-based session, Rob:
Tracks a crisis-prone company through a decade of travail
Lays out key lessons for “flying through turbulence,” with a focus on successful management of people and dollars.
Emphasises the importance of a bias for action
Unlike lots of leadership speakers, Rob Britton has actually led and managed -- for more than 30 years in and near the dynamic and challenging airline industry. After earning a Ph.D. at the University of Minnesota, Rob began his career as a geography professor at universities in the U.S. and Australia. After a management post-doc at Wharton, he was drawn to airlines, then deregulating after decades of protection. After 3 years with Republic and Northwest, he joined American Airlines in 1987, and stayed 22 years, working all across the enterprise, from I.T. to international planning, from operations to marketing.
Rob led teams in four large departments, with annual budgets as large as $900 million. He worked directly for three CEOs. He led through lots of crises, like a pilots’ strike in 1997. But the biggest call was just after 9/11, when the chief marketing officer asked Rob to help lead American’s advertising and marketing planning after the tragic attacks. Thus began nearly a decade of finding the way through turbulence; and it was especially during these difficult and emotional times that the embrace of humane values became vital to successful leadership.
He began his return to the classroom and conferences in 1989, and has given more than 500 talks. Most of these have been at universities, more than 100 in 21 countries. His talks are always energetic, filled with insights, ideas, and fun.
Pre registration is mandatory.
Registration will close on October 16th
An email with all the details on how to connect will be sent out to you before the webinar.