‘Learning from Startups: Lessons for Entrepreneurs’ Webinar
Thursday 15th November 12:30-13:30
In the past decade, Rob has consulted with a dozen startups. His long career in an old, large, complex company provided a distinct perspective, and he has distilled his experience with tech companies into this lively talk, which is a must for anyone eager to start a new venture, or those who have already begun. Points include:
- Managing lean financial and human resources
- Challenges of scaling up: what happens when you start to grow
- Avoiding sales and marketing pitfalls
Rob synthesizes learning from his experience with four new firms.
Unlike lots of leadership speakers, Rob Britton has actually led and managed -- for more than 30 years in and near the dynamic and challenging airline industry. After earning a Ph.D. at the University of Minnesota, Rob began his career as a geography professor at universities in the U.S. and Australia. After a management post-doc at Wharton, he was drawn to airlines, then deregulating after decades of protection. After 3 years with Republic and Northwest, he joined American Airlines in 1987, and stayed 22 years, working all across the enterprise, from I.T. to international planning, from operations to marketing.
Rob led teams in four large departments, with annual budgets as large as $900 million. He worked directly for three CEOs. He led through lots of crises, like a pilots’ strike in 1997. But the biggest call was just after 9/11, when the chief marketing officer asked Rob to help lead American’s advertising and marketing planning after the tragic attacks. Thus began nearly a decade of finding the way through turbulence; and it was especially during these difficult and emotional times that the embrace of humane values became vital to successful leadership.
He began his return to the classroom and conferences in 1989, and has given more than 500 talks. Most of these have been at universities, more than 100 in 21 countries. His talks are always energetic, filled with insights, ideas, and fun.
Pre Registration is mandatory. Registration will close on November 13rd.
An email with all the details on how to connect will be sent out to you before the webinar.