“Enthusiastic, tenacious, calm and empathetic”, it says on the LinkedIn page of Nicolas Davy. The inveterate sportsman is also a successful entrepreneur. And his latest business, Call4sport, actually helps amateur clubs to raise their profile and generate new revenue streams. He explains how.
With Call4sport, what business did you have in mind?
Call4sport is a young startup that publishes two digital solutions we developed, aimed at amateur sports clubs. A first application (www.call4sport.com) lets them provide live match commentaries and then monetize them. For small clubs, money’s the hardest thing to find. With our solution, they can feature sponsors on their commentaries. We offer a free platform where clubs can live-blog and even do live radio: a reporter – who’s usually a fan belonging to the club – writes as if on a sports media outlet, or speaks on radio mode via their phone, to describe moves, points scored, and results. This enables clubs to generate web traffic and attract sponsors.
In parallel, we developed Les bons plans du club for clubs to increase their revenues. It’s a solution that enables them to better manage their relationships with local sponsors but also to negotiate good e-commerce deals. Clubs can make these discount vouchers available to their members and supporters.
You’re what could be described as a serial-entrepreneur. How would you define an entrepreneur?
It’s true that Call4sport is my fourth business. How would I describe an entrepreneur? I think it’s essentially a question of character. If you say to a manager: “That’s where we need to go”, he’ll reply, “Yes, but how do we get there?”. An entrepreneur thinks: “Okay, great, let’s go for it!” An entrepreneur seizes life’s opportunities and then displays the pugnacity to see the project through.
What would you say to a student who wants to become an entrepreneur?
For starters, if they’re in two minds about launching their business, it means they don’t seriously want to. But if that’s really their wish, I’d advise them to think hard about their project, then about the team they want to work with.
What do you find interesting about entrepreneurship?
It’s precisely that – the creative process. When you launch a business, you’re on your own or you have a very small, human-scaled team. And then very quickly, there’s the pleasure of seeing your company grow and have a tangible impact.
Is emlyon business school and entrepreneurship a successful blend?
Definitely! The school has developed an educational method that’s a good fit with its desire to train future business leaders. And the non-profit side is also a very big plus-point. In a sense, I began my career as president of the school’s junior enterprise. In that role, I learned to manage group relationships, meet targets, and acquire a sense of responsibility. You’re really in the shoes of someone who’s running a business…