Asia plays a key role in our current economy. Learning how to master the business dynamics in this region is essential to succeed in any industry.
During their time in our MSc in programs, students spend their third semester in Shanghai where they receive first-hand perspectives on the challenges and opportunities companies face in this region.
Discover what two of our current students, Cyrine (MSc in Luxury Management & Marketing) and Camille (MSc in International Hospitality Management), have to say about their current experience in Asia:
Cyrine: "I have always had an admiration for China even if I had never been there before. Being part of the MSc in Luxury Management & Marketing was the opportunity for me to fulfill my wish. It was my chance to explore this amazing country and learn about its culture but also about its businesses.
This semester at East China Normal University is the last piece of the puzzle of our program. Having explored the French and American markets, as a luxury student I couldn’t bypass the Chinese one. From luxury brand management to retail, from how to do business in Asia to retail operation and the in-company consultancy project, this semester brought me insights about the market and the necessary tools to succeed in the luxury business."
Camille: “The experience in Shanghai is amazing! I had never been to China before so even the trip was a first experience for me. The Asian Hospitality course made us learn a lot about the Asian culture. It might sound obvious to some people, however in Asia, they don't focus on the same values than in Europe or in America. That’s why this course is very enlightening.
Our biggest project is the In-company project for which we endorse the role of consultants for big hotel brands. For instance, with my group we are working for the Grand Kempinski. It is a very rich experience. I had never planned to work before as a consultant, however since we started this project with the help of our emlyon business school’s tutor and the General Manager of the hotel, it has been a very interesting job that I might consider in the future.
Our class is as close as ever since we arrived in Shanghai. It is hard to explain why, maybe it is because of the language difficulty in China. We always go out together to eat, to visit among other things. It is a great experience and I can't believe it is almost over...”
Cyrine, Camille and all our MSc students benefit from the continual support of our emlyon business school’s career services and have the opportunity to appreciate the international network of the alumni community, spread out in Asia and all over the world.
Discover our full range of programs here!