“What makes a luxury brand?” | Alumni Gathering in Shanghai

Sep 12, 2018

On August 23, 2018, emlyon Asia held its Alumni Gathering themed with “What Makes a Luxury Brand” in Campanile Hotel Jing’an, Shanghai.

Particularly, Ms. Ella Bee, the Founder and Chief Designer of Ella Bee Studio who has over 20 year experience in marketing and branding, and alumni Iris Zhang (MSc in Luxury Management and Marketing, 2017) from the International Product Development Department of L’Oreal Group were invited to discuss the market development opportunities and challenges of luxury brands, and share their ideas, thoughts and stories about the luxury brands.

More than 20 alumni attended the gathering, and a very interactive discussion on luxury industry was heated over the evening.


Read more about this gathering here.

emlyon Asia will organize an exquisite alumni gathering with specified theme each month to serve as a bridge for alumnus and industry experts, strengthen the ties between alumnus, as well as alumnus and their schools , share resources, and promote their businesses in Asia.

Jessica Li – Senior Manager, Marketing and Communications & emlyon forever China


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